Nick & Luke - Guyana

Guyana has seen an increase in disposable income among the middle class, leading to higher spending on personal care and hygiene products. This demographic shift is essential for retailers looking to position their products effectively.

Guyanese consumers are increasingly adapting to brand-name hygiene products, influenced by factors such as social media, advertising, and exposure to international brands. Many consumers are willing to pay a premium for recognized brands that assure quality.

While price sensitivity exists, many consumers prioritize quality, especially concerning hygiene products. Providing high-quality, effective products can create brand loyalty and repeat purchases.

Urbanareasareexpanding, leading to greater access to retail outlets and a shift in shopping habits. Consumers in urban settings often prefer convenience, making online shopping andaccessible retail stores more appealing.